Secret of Profiting from the Same Product
Written by Oliver Goehler Wednesday, 25 August 2010
I like eating chicken! No - I'll correct that...I like eating chicken with specific kinds of SAUCE - and that's what I'm going to talk about today (in relation to eBay of course...not 'RecipesDaily', my new email service!) OK - I was recently 'swaning' around Tesco when some 'Peri-Peri' sauce caught my eye...
Only thing was, I couldn't remember whether I already had something similar at home - fearing I might NOT have, I ended up investing in this one...Only problem - when I got home, I realized the 'sauce' that I'd bought was actually a 'marinade'... Not to worry; I turned to the fridge and found the 'old' sauce - the one I'd be using for the last few weeks on my chicken (as a sauce) - and also realised it was *also*a marinade! Wow!
Don't I live an exciting life! Anyway...my culinary delectations aside, I have a reason for mentioning this...See, to me although it said 'marinade', it really seemed no different than conventional sauce. So - in the supermarket, you've got marinades, sauces, and probably other 'stuff'...all of which is probably about the same! JUST LABELLED AND 'BADGED' DIFFERENTLY! And that's where I'm going with this...You see, you can do this too - with your eBay sales, trading and products...If you've got one product, you can (I'm sure!) think of ways of slicing and dicing that item to give you 'more' products...
Let's take an example - that of a hair-dryer. First up - you've got the item itself. There's one product to sell. Next, you've got the hair-dryer, plus carry-bag. Second item. Then, you've got all that, plus extra accessories on top. That's your third item. Then you've got more powerful versions of the dryer, again with the above combinations. You can see how we've quickly taken one product and turned it into 'many' to sell. You can significantly increase your sales and 'pwofits' by using this one-to-many approach.
I'm sure you can apply this, and you'd be well advised to do so!
Until Next Time - Kommando over and out...
Best Regards,
Oliver Goehler
'Auction Kommando'
Make Money From eBay
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Avoiding the 'No-profit' Zone
I'm reading a book at the moment - an older one which I bought some time ago. I kind of 'glanced' at it when I first bought it, but as is usual with these things, I then usually go back and have another look (often about 6 years later). So, this one is called "The Profit Zone: How Strategic Business Design Will Lead You To Tomorrow's Profits" by a guy called Adrian Slywotzky. And although it focuses more on 'big' companies (such as Intel, Microsoft and Disney, amongst others), there are some good 'lessons' for everyone in here...including eBayers! Anyway - in the section on 'Intel', the author looks at how Intel has risen to become the World's #1 chip-maker. It starts decades ago...in fact, interestingly enough, back in the late 70's, Intel didn't make processors for PC's (like it does now) - it focused on making 'DRAM'...that's memory for PCs. What happened? Well, because of the (DRAM) market's huge growth, tons of competitors (mostly Japanese) jumped along for the ride. Eventually, that meant profits got watered down for everyone. Intel was faced with a problem: continue making sub-par profits in 'DRAM', or consider its alternatives. It decided to focus on processors instead - which, at the time, was a HUGE change for them. After all, they were memory-makers!
Visit a Trade Show
Next week I won't be here that much - although I'll still be writing you my daily email message. So, where will I be? I'm visiting a trade-show...not for the first time, and I don't think it will be my last either. If you've already started your eBay business, or are looking to start one, then they can be well worth a visit. Why? Simply because you'll find them 'chock' full of suppliers who can provide you with profitable products to resell. Whatever the niche. Sure, not every supplier will exhibit at trade-shows - but plenty do. This is ideal if you're looking at a certain niche. Let's say you're interested in selling beauty type products on eBay and online. Then there's a trade-show for that 'niche' (as for practically any other).
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In the Press
“Here’s What The Press Say About Oliver Goehler”
I’ve been fortunate enough to have been featured in publications read in over 50 countries worldwide. I’ve appeared on TV on more than one occasion, been asked for radio interviews, even been on the front-page of the Daily Telegraph – and more.I’ve also been filmed for eBay’s very own promotional video, and have been asked to speak at their ‘Mastery University’.
Anyway, here’s a sample of some direct quotes from these articles. If nothing else, hopefully they’ll illustrate that I know what I’m talking about!
- "At 24, he's the man who can make 3 grand with a single click" - BBC 1's Real Story (award-winning TV show, BBC1)
- Brainy…" - The Sun Newspaper
- Oliver Goehler is a master…" - WebUser Magazine
- "£1,000 for a five hour week anyone?" - The Daily Telegraph (headline of an article in which Oliver Goehler was the main feature, including being on the front-page of this newspaper)
- "In one week alone this month his sales were around £1,500…Oliver has a profit margin of over 90 per cent on some of the books sold…" - The Manchester Evening News
- "He runs a bedroom empire…" - BBC 1 News
eBay’s Most Searched for Are
- Iphone
- Nintendo Wii
Pretty hot, right?
They sure are - but here's the problem...Plenty of newbies - like lambs to the proverbial slaughter - come at those terms quite, shall we say, 'literally'...




Oliver had been featured in publications read in over 50 countries including BBC, The Daily Telegraph, and more.
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