It’s in How You Look at It
Written by Oliver Goehler Wednesday, 25 August 2010
Dear Reader,
I fear a bout of 'self-improvement-speak' coming on...maybe it's because of the New Year – but here's a blast for you...As you may know from my email earlier this week, I crashed my car the other day. Initially wondering how I would get around and become 'mobile' again, I soon realised there's something called a 'public transportation system' here in the UK. So, I've been getting the tram then train to the office from home. Actually, I've been quite enjoying the whole thing. I've been using my new 'Ipod Touch' to listen to educational materials and read eBooks over the course of the journey - something which I'm not able to do when driving. And that's my point... (Yeah, here comes that 'blast' of self-improvement- babble I promised earlier)...You see, even a 'disaster' can and often will be turned into an 'advantage' - if you look for the positive in what happens to you. As mentioned - I'm loving reading books on the train, something that's impossible when driving. Let's take an eBay disaster or two to illustrate what I'm getting at.
Disaster #1: You get a new product in to resell. You try and list it and you don't sell a thing! It looks to be a disaster - but then you start thinking of alternative ways of selling that product. You end up closing out your remaining stock as a bulk sale - and quickly find a new product in a different market. This 'new' product ends up producing double the sales of the first product which you expected to go well (but didn't). Bingo! You're now making twice as much mon-ee, albeit in a totally different market/product than you'd originally intended.
Disaster #2: Your eBay sales are on a downer and you have no idea why. So, you decide to list on other sites such as Amazon, and setup your own website instead. Result: sales end up double what they were at their eBay peak! OK, I've just 'made up' these two 'disasters' to illustrate my point - and that point is simply that within any 'defeat', there very often lies the seeds for a great comeback - and potentially even greater rewards than you had expected before the 'disaster' occurred. It's all in how you look at it, wouldn't you agree? This cold weather is certainly a great opportunity to go sledging you know! And that's my point...!
Until Next Time - Kommando over and out...
Best Regards,
Oliver Goehler
'Auction Kommando'
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In the Press
“Here’s What The Press Say About Oliver Goehler”
I’ve been fortunate enough to have been featured in publications read in over 50 countries worldwide. I’ve appeared on TV on more than one occasion, been asked for radio interviews, even been on the front-page of the Daily Telegraph – and more.I’ve also been filmed for eBay’s very own promotional video, and have been asked to speak at their ‘Mastery University’.
Anyway, here’s a sample of some direct quotes from these articles. If nothing else, hopefully they’ll illustrate that I know what I’m talking about!
- "At 24, he's the man who can make 3 grand with a single click" - BBC 1's Real Story (award-winning TV show, BBC1)
- Brainy…" - The Sun Newspaper
- Oliver Goehler is a master…" - WebUser Magazine
- "£1,000 for a five hour week anyone?" - The Daily Telegraph (headline of an article in which Oliver Goehler was the main feature, including being on the front-page of this newspaper)
- "In one week alone this month his sales were around £1,500…Oliver has a profit margin of over 90 per cent on some of the books sold…" - The Manchester Evening News
- "He runs a bedroom empire…" - BBC 1 News
Oliver had been featured in publications read in over 50 countries including BBC, The Daily Telegraph, and more. 
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