Appearances can be Deceptive
Dear Reader,
More devoted readers may remember that when I recently moved office, I couldn't find a decent sandwich shop around here...Well, that 'thinking' was based on the fact that the couple of places I'd 'spied' looked a bit ropey from the outside; the kind of place where they'd wipe their nose before buttering your bread. Anyway...that appears to have changed. See, one of the most run-down looking places actually produces a decent sandwich. I've been sampling their 'wares' for a week or so now. The result? I have already seen dust forming on my newly- purchased 'toasted-sanwdwich-making-machine'. Yes, dear reader...appearances can be deceptive! (I've just realised that I'm talking about sandwich shops again - for the second day running). Anyway - yes, appearances can be deceptive. It 'looks' like they'd produce a poor product - but actually, it's the opposite. They really do need to clean the outside of their shop up a bit though - I'm sure sales would improve, albeit only a little. (You may well go into a 'better-looking' shop at least once instead of a poor-looking one - but long-term you'd return to the one with the best product - right?) And that brings me onto today's point...Whilst it won't make a vast difference to your overall sales, making sure your 'shop front' looks half-decent ain't half a bad idea. You don't need to go 'flash' - I think that doing so can be a bit OTT. Just make it nice and clean...easy-to-read...and KEEP IT SIMPLE! I see wa-a-a-y too many descriptions which are all over the shop - text where it shouldn't be, text in multi-colours, and backgrounds other than white (or cream). NO. Reading such a description is a bit painful. Remember that KISS-thingy? You know...'Keep It Simple, Stupid'? Well, that's my advice when it comes to your listing design and text, and colours for that matter. OK, MAY be you can have a fancy logo at the top - but stick it on a white background, use nice big clear pictures, and use BLACK text! And make sure it's all central and not too wide so people can read it (bit like these emails!) You don't need a 1,000 pound listing designer to help you - just some common-sense, the 'KISS' principle and some clarity! And whilst a clear description and listing may not 'change your life forever' - it won't cost you any extra to implement this, and it probably WILL impact your results in some way.
Until Next Time - Kommando over and out...
Best Regards,
Oliver Goehler
'Auction Kommando'
Make Money From eBay
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From Our Newsletter
Visit a Trade Show
Next week I won't be here that much - although I'll still be writing you my daily email message. So, where will I be? I'm visiting a trade-show...not for the first time, and I don't think it will be my last either. If you've already started your eBay business, or are looking to start one, then they can be well worth a visit. Why? Simply because you'll find them 'chock' full of suppliers who can provide you with profitable products to resell. Whatever the niche. Sure, not every supplier will exhibit at trade-shows - but plenty do. This is ideal if you're looking at a certain niche. Let's say you're interested in selling beauty type products on eBay and online. Then there's a trade-show for that 'niche' (as for practically any other).
Avoiding the 'No-profit' Zone
I'm reading a book at the moment - an older one which I bought some time ago. I kind of 'glanced' at it when I first bought it, but as is usual with these things, I then usually go back and have another look (often about 6 years later). So, this one is called "The Profit Zone: How Strategic Business Design Will Lead You To Tomorrow's Profits" by a guy called Adrian Slywotzky. And although it focuses more on 'big' companies (such as Intel, Microsoft and Disney, amongst others), there are some good 'lessons' for everyone in here...including eBayers! Anyway - in the section on 'Intel', the author looks at how Intel has risen to become the World's #1 chip-maker. It starts decades ago...in fact, interestingly enough, back in the late 70's, Intel didn't make processors for PC's (like it does now) - it focused on making 'DRAM'...that's memory for PCs. What happened? Well, because of the (DRAM) market's huge growth, tons of competitors (mostly Japanese) jumped along for the ride. Eventually, that meant profits got watered down for everyone. Intel was faced with a problem: continue making sub-par profits in 'DRAM', or consider its alternatives. It decided to focus on processors instead - which, at the time, was a HUGE change for them. After all, they were memory-makers!
Appearances can be Deceptive
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In the Press
“Here’s What The Press Say About Oliver Goehler”
I’ve been fortunate enough to have been featured in publications read in over 50 countries worldwide. I’ve appeared on TV on more than one occasion, been asked for radio interviews, even been on the front-page of the Daily Telegraph – and more.I’ve also been filmed for eBay’s very own promotional video, and have been asked to speak at their ‘Mastery University’.
Anyway, here’s a sample of some direct quotes from these articles. If nothing else, hopefully they’ll illustrate that I know what I’m talking about!
- "At 24, he's the man who can make 3 grand with a single click" - BBC 1's Real Story (award-winning TV show, BBC1)
- Brainy…" - The Sun Newspaper
- Oliver Goehler is a master…" - WebUser Magazine
- "£1,000 for a five hour week anyone?" - The Daily Telegraph (headline of an article in which Oliver Goehler was the main feature, including being on the front-page of this newspaper)
- "In one week alone this month his sales were around £1,500…Oliver has a profit margin of over 90 per cent on some of the books sold…" - The Manchester Evening News
- "He runs a bedroom empire…" - BBC 1 News
How To Make Money Outside of eBay with Other Websites and Sources
eBay’s Most Searched for Are
- Iphone
- Nintendo Wii
Pretty hot, right?
They sure are - but here's the problem...Plenty of newbies - like lambs to the proverbial slaughter - come at those terms quite, shall we say, 'literally'...
Oliver had been featured in publications read in over 50 countries including BBC, The Daily Telegraph, and more. 
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